Virgin Media 'fastest wi-fi' advert banned by watchdog
A Virgin Media advert has been banned for misleading customers into thinking the firm offered faster wi-fi than its rivals. The ad boasted it had the "fastest wi-fi guarantee of any major provider". Virgin said it found the ruling "slightly baffling", and maintained it guaranteed a faster minimum speed than its competitors. But the watchdog ruled most customers would understand its wi-fi was faster than others', which was not the case. The Advertising Standards Authority (ASA) looked into the claim following a complaint from Virgin's competitor Vodafone. Virgin told the ASA the ad was meant to convey that it guaranteed customers a minimum 30Mbps download speed on wi-fi - a faster minimum speed guarantee than others offered - with customers entitled to credit towards their bill if the minimum speed was not achieved. Vodafone, by comparison, offers a minimum wi-fi speed guarantee of 10Mbps. But the ASA disagreed with Virgin and upheld the complaint. "Th...